Free Training Companion

The Workbook
That Builds
Your Course
Business

The 55-page step-by-step workbook that goes alongside our free YouTube training — covering everything from niche research and competitor analysis to your first sales calls and course build.

(Even if you have no audience, no product, and no idea where to start.)

Join 45,000+ creators already building their online education business

Kourse Online Course Workbook — Creator & Operator Edition
$4.2M generated in 24 months
971 five-star Trustpilot reviews
70,000+ free community members
Won Skool Games twice
Who This Is For

The gap between wanting a course business and having one is simpler than you think.

Most people never start because they don't know exactly what to do next. This workbook removes that excuse. It's a complete companion to our free YouTube training — every framework, every template, every Claude prompt you need to go from zero to your first sale.

Whether you want to build your own course as a Creator, or partner with existing educational creators as an Operator — this workbook covers both paths, step by step.


What's Inside

55 Pages. 7 Sections.
Everything You Need.

01
Tech Setup Checklist
GoHighLevel, email, domain, funnel, calendar, automations. Everything configured before you ever talk to a prospect.
02
Competitor Research (The Apple Strategy)
Steal what's already proven. Claude prompts included to find your top 3 competitors and reverse-engineer everything that's working.
03
Niche & Pre-Sell Offer
Lock in your one-liner, your transformation, and your landing page copy — then build a pre-sell offer you can sell before recording a single video.
04
Traffic & Promotion Plan
Instagram Reels, YouTube, retargeting ads, ManyChat, weekly webinars. Your 90-day promotion plan built out start to finish.
05
Full Sales Script (SPIN)
The complete word-for-word script our team uses on every call — from the agenda-set to objection handling to closing.
06
Course Structure Blueprint
5 weeks, 5-10 videos per week, 5 key points per video. Your entire course mapped out in Trello before you record anything.
07
Operator Outreach System
The Dream 100 tracker, all 8 follow-up message templates, and the partnership call framework — for those who want revenue without building a brand.
★★★★★

"Thank you @Max Perzon + @Dylan Hanslik. I joined Kourse in May when I was making about $0/mo. We won the Skool Games and hit $44,695/month in MRR. I can't thank you enough."

Baneet Singh — Kourse student, $0 → $44,695/mo

Built By People Who've Done It

We generated $4.2M in 24 months. This workbook is how.

Max and Dylan built Kourse from zero to one of the most recognised online education brands in the space. They entered Alex Hormozi's competition and hit $230,000/month in 30 days — winning a $100,000 check from Alex himself. They've won the Skool Games twice and built a community of 70,000+.

Every framework in this workbook is what they use every day inside Kourse. Nothing theoretical. Nothing borrowed from someone else's business.

Get The
Free Workbook
Right Now.

Download the same workbook our students have used to launch, pre-sell, and scale online course businesses — completely free.

No credit card. No catch. Just the workbook.

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